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eBay Business - 5 Hot Tips When Writing your eBay Auction
Copyright 2006 by Jason James
www.AuctionResourceNetwork.com
Of course you got into EBay to have fun, right? Of course you
did, but business is still business and if you want to stay in the EBay business
then you are going to have to tighten up ship a little bit. I'm not talking
about taking the fun out of your EBay business but rather treat it a little more
customer friendly.
I don't care what an EBay business is selling, in order for it to become
successful then it takes repetitive quality customer service combined with
merchandise that people want to buy.
Ok, so you've got the product part down pat, but you are probably thinking "How
can I provide fantastic customer service over the computer?" Well that is what
we are going to talk about in today's article - conveying the image of success
in your EBay business through your email, your ads, and your auctions.
Believe it or not your entire EBay business image rests in the way you
communicate through your emails and your ads. It's the only thing that your
prospective customers have to go on. That information tells your customers
whether the EBay business is legitimate or if it is trying to hustle them. It
tells them whether you have an EBay business that is trying to sneak away with
hidden fees or if you are honest.
So what if you do not have the most outstanding products to sell. Why? Because
good, clean, honest customer service conveyed through your auctions is what
counts in the end. Sure you have to have the product they are looking for but
what is going to separate your EBay business from the rest is the way you
connect with the people whom are viewing your ads.
The first thing that you have to consider with your EBay business is that most
everyone who is shopping and bidding on EBay views all sellers as individual
people as opposed to a 'business'. Yes I realize that there are indeed many
businesses that sell on EBay but even still, that is the psychological
perception of the shopper.
So what does this have to do with you and your EBay business? Well taking this
information into account should tell you that you need to play off of the "home
seller" image as much as possible with your EBay business. People like to
support other people whom are trying to make a living. Even though your EBay
business is actually a business, do not display that image. Rather, come off as
an individual working hard trying to make a living on his or her own with a
small EBay business.
I have a question for you; what is the very first thing that the buyer sees
after clicking on the title of your auction?
They scroll down through the description! That my friend, is where your EBay
business either fails or succeeds. And below I'm going to share with you a few
nifty trade secrets that will explode your EBay business sales into new horizons
when you implement them into writing your EBay business auction.
1. For starters make sure that your description is not full of pointless
dribble. Nobody likes to finally find a title of a product they want, click on
the EBay business link, and then get slammed in the face with page after page
after page of verbiage that puts them to sleep. Keep it short but concise! Your
EBay business is counting on it.
2. Write a true description. Do not fluff it with unnecessary wordage and
sentences. List down everything you know about your item, all of the facts,
every valuable point. Try to imagine any questions that your customer might have
and answer them in the description. People want to know everything they can
before contacting your EBay business. So take care of them!
3. Be nice. Yes, be nice, be friendly, be easygoing in your auction
description. Shoppers want to feel relaxed and trusting of your auction style.
Write your information as if you were exchanging a conversation with your
prospects. Let your EBay business show that you can communicate with literally
anyone.
4. Take advantage of the "My EBay page". Every EBay business has the
chance to put friendly personality to their profile to show their customers that
they are people too who care about them. Shine through by keeping this page
updated. Your EBay business will thank you for it in the long run.
5. Who likes too many rules? You know what I mean! Do you like it when
you see an EBay business list down a ton of rules and regulations in their
auction? I certainly don't and in fact it turns me off to any EBay business that
seems so uptight. Of course you have to have rules but keep it light. Don't come
off so firm.
6. Last but not least keep your typeface size to an average size. There
are many different people viewing your EBay business and some people may still
be looking from an 800x600 display so be careful not to design your auctions
higher like 1024x768 or else you just might be causing someone to click off of
your EBay business auction due to the need to scroll and scroll to find the
details.

Jason James is a 10 year Internet marketing veteran and an eBay Seller of 4
years. His website "The Auction Resource Network" reveals his inside secrets,
tips, and sources that help him pocket over $10,000 per month on eBay. His
proven step-by-step system shows even users with little or no business
experience how they too can make huge profits selling products at online
auctions.
Visit his
website for more free information
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